Wednesday, December 2, 2009

Vegetraian Food Festival

On Sunday, November 1, 2009, the Boston Vegetarian Society held the 14th Annual Vegetarian Food Festival at the Reggie Lewis Athletic Center in Roxbury, MA. Vendors from all over the United States came to Boston to promote vegetarian food and products. Among them was Steve Meyerowitz, 60, of the Berkshires - also known as “Sproutman”. Meyerowitz develops and enhances ways to grow greens and sprouts without soil, something he refers to as apartment gardening. A patron tries sprouts set out for sampling at Steve Meyerowitz’s (center, left) Sproutman table while Meyerowitz, 60, and his assistant, Dan Hegerich, 44, explain sprouting to another patron at the Boston Vegetarian Food Festival at the Reggie Lewis Athletic Center on Sunday afternoon. Meyerowitz was at the festival “promoting the ultimate in local agriculture - gardening in a kit, without soil,” he said.

“Sproutman” Steve Meyerowitz, 60, (left) and his assistant Dan Hegerich, 44, (right) label sprout bags for sampling by patrons at the Boston Vegetarian Food Festival at the Reggie Lewis Athletic Center in Roxbury, MA on Sunday afternoon. Meyerowitz became a vegetarian in 1975 and started his sprout business in 1977. Meyerowitz invented his sprout bag as a solution for mold that would grow in jars used for sprouting. His bags cost $10 at a special festival price and last upwards of 10 years. According to Meyerowitz, about 1 pound of sprouts will grow in one bag after 5 days of being dipped in water twice a day for 30 seconds

“Sproutman” Steve Meyerowitz, 60 (center) and his assistant Dan Hegerich, 44 (left) explain the process of sprouting to Catherine Bent, 41, of New York, NY (right) at the Boston Vegetarian Food Festival at the Reggie Lewis Athletic Center in Roxbury. MA on Sunday afternoon. “It takes one week to go from seed to salad,” Meyerowitz said, and provides a “good source of year round organic food.”

“Sproutman” Steve Meyerowitz, 60 (left) takes a break from promoting his sprout products to sample food from other vendors at the Boston Vegetarian Food Festival in the Reggie Lewis Athletic Center in Roxbury, MA on Sunday afternoon. Meyerowitz sampled Organic Raw Sauerkraut and Nori seaweed from Abbie Richardson, 20, (center, left) and her mother Jean Richardson, 59, (right) from Gold Mine Natural Food Co. in San Diego, CA. “[I want] to eat lower on the food chain,” Meyerowitz said. “The original source of nutrition is plant food - even fish eat algae. The lower you eat on the food chain, the purer it is and I want purity.”

Mike Kissinger, 25, and his fiancĂ© Carrie Chandler, 24, (left) of Framingham, MA taste bean sprouts from “Sproutman” Steve Meyerowitz’s table at the Boston Vegetarian Food Festival in the Reggie Lewis Athletic Center in Roxbury, MA on Sunday afternoon. Meyerowitz (center) sells his products online and has regular clients both in the United States and overseas. His products are also sold in health food stores rather than large grocery chains because it is, as he calls it, a “niche product.”

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